MMS 190 Syllabus

Martin Smith – Case Due
Reading: Martin Smith case

Reading:Venture Capital Negotiations
Reading: Note on Valuation of Venture Capital Deals
Reading: How VC's Evaluate Potential Opportunities

Elevator Pitch Day
Milman, Frischman, Strather, Lee
Krom, Del Monte, Germinario

Lu, Brown, Xiang

Each group gives 15 minute elevator pitch of idea
Note: Check individual Group Meeting Times with Evan

Ethics Scenarios
Reading: Ethics Handout
Reading: Ethical Dimensions in Competitive Analysis
Business Plans Due
(Bring in 8 copies of your plan: 1 for Evan and 1 for each group)

Heineken/Emerging Markets– Case Due

Reading: Heineken case
Reading: What Makes a Company Global?
Reading: Emerging Markets handout

Question: Do an advertisement for Heineken (print ad, radio spot, TV story board, etc.) Show what you think Heineken should convey in their advertising.

Business Plan Critiques
The Exchange critiques The Link
Friends of Jacylyn critiques Bourbon Street
Ocnovagen critiques The Exchange
Bourbon Street critiques Knockout Fitness

	DAY	DATE		SUBJECT
1	Tuesday	August	26	Introduction to course Class website : Sites of Interest to Entrepreneurs Hand in group requests to Evan (groups will be 3 students)
2	Thursday	August	28	Business Plan Discussion Reading: How to Prepare a Business Plan Reading: Top 10 Lies of Entrepreneurs Book: Creating a Business Plan (nuts and bolts of a plan) Class Materials: Business Plan Comments notes Click for link to MMS190 Groups list Assign groups for Business Plan projects & Social Entrepreneur Profile Projects
3	Tuesday	September	2	Business Plan Discussion Reading:Bhide, Questions Every Entrepreneur Must Answer Reading: Pre-Start Analysis Class Materials: Business Plan Comments notes Note: Further Discussion of Social Entrepreneur profile project Click for Social Entrepreneur Profile Sheet
4	Thursday	September	4	Entrepreneurial Funding Reading: What is Venture Capital Reading:How Venture Capital Works Reading:Angel Investing Reading:Legal Aspects of Entrepreneurship Reading: How To Make Your Case in 30 Seconds Class Materials: Venture Capital worksheet ; Entrepreneurial Finance Slides
5	Tuesday	September	9	Financials lecture Reading: Financial hand-outs in binder Social Entrepreneur Profile Choice - 1st come, 1st serve on choices
6	Thursday	September	11	No Class
7	Tuesday	September	16	Florida Air – Case Due Reading : Florida Air Reading:Bootstrap Finance Business Plan Ideas Due - Must have final idea and be started working ; Email to Evan
8	Thursday	September	18	Isaac Mizrahi Financials - Case Due Reading: Assignment in Binder
9	Tuesday	September	23	Martin Smith – Case Due Reading: Martin Smith case Reading:Venture Capital Negotiations Reading: Note on Valuation of Venture Capital Deals Reading: How VC's Evaluate Potential Opportunities
10	Thursday	September	25	Passion for Learning– Case Due Reading:Passion for Learning Case
11	Tuesday	September	30	Tickle - Case Due Reading: Tickle Case
12	Thursday	October	2	Crunch - Case Due Reading: Crunch Case Reading: The Vision Thing
13	Tuesday	October	7	Kodak – Case Due Reading: Eastman Kodak Case
14	Thursday	October	9	Social Entrepreneur Profile Presentations / Discussion Hand in Social Entrepreneur Profile
	Tuesday	October	14	Fall Break
15	Thursday	October	16	No Class - Work on Business Plan Presentations
16	Tuesday	October	21	Discuss current economic events
17	Thursday	October	23	Elevator Pitch Day Milman, Frischman, Strather, Lee Krom, Del Monte, Germinario Lu, Brown, Xiang Each group gives 15 minute elevator pitch of idea Note: Check individual Group Meeting Times with Evan
18	Tuesday	October	28	Elevator Pitch Day Almog, Jove,Weinstein Reyes, Maarouf, Borha, Ajayi Guiliani, Woiteshek, Newell McMillan, Raj, McHugh Each group gives 15 minute elevator pitch of idea Note: Check individual Group Meeting Times with Evan Rough draft of business plan due
19	Thursday	October	30	Individual Meetings with Evan Times: 4:15 Milman, Frischman, Strather, Lee 4:40 Krom, Del Monte, Germinario 5:05 McMillan, Raj, McHugh 5:30 Lu, Brown, Xiang
20	Tuesday	November	4	Individual Meetings with Evan Times: 4:15 Almog, Jove,Weinstein 4:40 Reyes, Maarouf, Borha, Ajayi 5:05 Guiliani, Woiteshek, Newell
21	Thursday	November	6	IceDelights - Case Due Reading: IceDelights Case Reading: Note on Franchising Intro to Charles River Jazz Case Reading:Bald Mountain Ski Example
22	Tuesday	November	11	Charles River Jazz - Case Due Reading: Charles River Jazz Case
23	Thursday	November	13	Ethics Scenarios Reading: Ethics Handout Reading: Ethical Dimensions in Competitive Analysis Business Plans Due (Bring in 8 copies of your plan: 1 for Evan and 1 for each group)
24	Tuesday	November	18	Heineken/Emerging Markets– Case Due Reading: Heineken case Reading: What Makes a Company Global? Reading: Emerging Markets handout Question: Do an advertisement for Heineken (print ad, radio spot, TV story board, etc.) Show what you think Heineken should convey in their advertising.
25	Thursday	November	20	No Class - Work on Critiques
26	Tuesday	November	25	Human Resources Reading: Human Resource handout Reading: Don't Ask These Questions Reading: ABC of Job Interviewing Business Plan Critiques
	Thursday	November	27	Thanksgiving Break
27	Tuesday	December	2	Business Plan Critiques The Exchange critiques The Link Friends of Jacylyn critiques Bourbon Street Ocnovagen critiques The Exchange Bourbon Street critiques Knockout Fitness
28	Thursday	December	4	Business Plan Critiques The Commons Pour House critiques Friends of Jaclyn The Link critiques The Commons Pour House Knockout Fitness critiques Ocnovagen
No Final Exam